...according to THIS writer who has had a career in video game design. She has some interesting thoughts.
The things that stood out to me are these:
Common reasons people don't like video games because:
1) they are not interested in stimulation or conflict
2) because they lack depth (unlike books or films)
3) they don't identify with the characters or the setting
4) they just. Don't. Care. About. Realistic graphics, physics, or action.
What would entice non-gamers is:
1) taste (and preferred aesthetic)
2) depth
3) exploring who a character is in context to other characters and their situation
She talks about the idea of making games that reveal things about life and humanity. This may often be impossible if the behavior that the game rewards and punishes funnels choices toward simple adrenaline fueled action over and over.
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